BT Connect for retail launches in China
Are you thinking of seizing the opportunity to expand into Asia? Or do you have a presence in Asia but need to grow rapidly? You aren't alone. But retailers looking to tap into the Asian market need a trusted partner who can deliver secure, fast and reliable connectivity. So whether you need to open stores quickly in order to keep up with demand, or branch out into other cities, we can help you do so – while becoming more efficient and saving costs at the same time.
How better global connectivity helps worldwide organisations
Tommy Hilfiger's HQ is in Amsterdam but, with operations across the globe, the company's employees spent a lot of time travelling the world – attending meetings, sourcing fabrics, reviewing designs, and approving samples.
To help cut down on the number of hours spent travelling, we came up with the Virtual Fitting Room. This video conferencing innovation – custom designed for Tommy Hilfiger – connects locations in Amsterdam, New York, Hong Kong, and Tokyo. People simply step into virtual meeting rooms and effortlessly work with colleagues on the other side of the world. They can even call in from home with a laptop and webcam.
Tommy Hilfiger CIO Mike Day says: "The Virtual Fitting Room has created a transformed working environment in which creativity can flourish, while the time-to-market for new designs is dramatically shortened. It saves money, improves work life balance, and makes us a more sustainable business."
Watch the video and download the full case study
We're strengthening our presence in China because we recognise the fantastic opportunities that exist for retailers looking to expand their business in the region. With China placed to become the world's largest economy by 2020 (PWC), it has massive potential. As of today, China's consumer market is now worth over US$890 billion and is the world's 5th largest consumer market. In 2020 China will also overtake the US as the world's largest credit card market.
The big question is: how can you capitalise on this and reap the benefits of expanding your business in Asia? The first step is to work with us. With over 25 years' experience in the Asia Pacific region and an unrivalled understanding of networked IT services, BT is the ideal partner.
Success in the retail market depends on penetration and growth. That's why we've developed BT Connect for retail in China, a secure local and global connectivity solution. It offers efficiency and scalability, enabling you to gain incomparable speed to market so you can open stores quickly. BT Connect makes expanding your business easy, as multiple locations can be deployed rapidly as your business and requirements grow – and all cost-effectively.
From our HQ in Hong Kong, BT Asia has a strong track record and serves as the foundation across the Asia Pacific region with over 5,000 direct and 25,000 indirect employees and over US$100 million network investment in last three years. We've also been recognised by industry bodies who have positioned BT as network leaders and top partners.
So whether you're looking for a quick and cost-effective entry into the Asian Pacific region or are looking to expand, we understand the local consumer market and can help you to maximise your existing operations or build a new infrastructure.
China in your hand?
- Starbucks plans to triple the number of outlets in China over the next four years
- Marks and Spencer has ambitious plans to increase international sales with its chief executive's eyes on major urban centres in China
- Shares in Burberry reached an all-time high in April 2011, fuelled by record sales in China.
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