MARTEC RESEARCH RESULTS

IT investment at an all time low, but mobile commerce takes off

The latest Martec IT in Retail Reports show that retailers' investment in IT is at an all-time low. And for the first time e-commerce and mobile commerce are the priorities. There are also positive noises from retailers planning to upgrade key business systems. We've got a free summary report of the key findings for you to get your hands on - and Martec MD Brian Hume has given us his take on the results...read more

ONLINE MARKETING

Getthelabel.com customers get the message with new email marketing campaign

Getthelabel.com offers massive savings on leading high street fashion and sport brands. It's a simple idea – well known names, great prices. But a simple idea doesn't always mean a simple approach. Initially, the company's email marketing strategy had been to send the same message to all customers. But as the business matured and the database grew this approach simply wasn't producing the results the team wanted. So we helped create a personalised, targeted email campaign that got people buying more, and more often...read more

MANAGED SERVICES

A Christmas service menu that comes with all the trimmings

Picture the scene. 'Twas the week before Christmas... you arrive in the morning to open up for the busiest shopping day of the year. You realise there's been a server problem during the night and your tills are down – you're going to lose a lot of money. You wake up in a cold sweat. Then you remember that the BT Expedite elves are monitoring everything for you 24/7 over the festive period and they'll make sure that all your software and systems are ready for action, before the business day begins. Time to get back to sleep and dreaming of presents...read more

E-LEARNING

CITRUS: A whole new flavour of training, communication and support for The Co-operative

The Co-operative Group is a hugely diverse and complex organisation – doubling in size twice in less than six years. It has over 3,000 food stores, post offices and petrol stations, with a presence in every UK postcode area. This sheer scale provides massive challenges in terms of implementing training and operational plans – as well as just keeping everyone up to date. So the company has radically overhauled its training, communication and support systems – working with BT Learn Diverse to create CITRUS. This new web-based application is now supporting consistent communications and training for up to 80,000 unique users nationwide. And that's just for starters...read more

SOCIAL MEDIA STRATEGY

Party bore or life of the party: How to get customer engagement on social media right

Have you ever been to a party where you don't know anybody? You scan the room and spot someone fascinating, so you move into the group of people surrounding them. The person finishes talking and you ask them a question – and they just walk away. This might be regarded as somewhat rude – and yet it is precisely what many retailers are doing to customers on a daily basis on social networking sites, according to BT futurologist Nicola Millard...read more

Latest news and views

Awards shortlists announced

We've been shortlisted for no less than four awards at two different upcoming industry events.

In conjunction with Thomas Pink, we're in the running for supply chain solution of the year, IT project of the year and SME retailer of the year at the 2011 Retail Systems awards on Wednesday 26 October.

And if that's not exciting enough, we've also been recognised for our work with
The Co-operative Group, at the 2011 e-learning awards on 10 November, where we're in line for best e-learning project securing widespread adoption.

Keep your fingers crossed!

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